001. Doing things that make no sense – or rather doing things because they made no sense.

002. Creativity is not about creating a painting, novel or house but creating yourself, creating a better future and taking the opportunities that you are currently missing.

003. See what happens when you make something happen.

004. A creative mindset can be applied to everything you do and enrich every aspect of your life.

005. Be a beginner, for ever.

006. Better to think new ideas than waste time trying to salvage old ones.

007. Nothing is ‘wrong’ for you when you don’t know what is ‘right’.

008. Avoid becoming an expert, specialist or authority. An expert constantly refers to past experience.

009. Swap roles. Switching jobs creates an environment that encourages innovation.

010. ‘Talent’ is often confused with ‘innate ability’. ‘Talent’ is often confused with ‘skill’.

011. Creative mind does not aim to display technical proficiency or mastery; it is more concerned with communicating ideas and concepts in whatever medium is suitable.

012. Not every person has the same kinds of talents, so you discover what yours are and work with them.

013. PowerPoint encourages poor thinking.

014. The most common decision at a meeting is to have another meeting. That’s not really a decision.

015. This is not a pipe. It is an image of a pipe.

016. What is the last scene and the first scene were swapped round? What if the lead and supporting actor changed roles?

017. The new media are not bridges between man and nature: they are nature.

018. In order to be irreplaceable one must always be different.

019. You have to make the most of your uniqueness.

020. Everyone is searching for originality. Ironically, it is right there within them, but most people are too busy being someone else. Creative people are prepared to be themselves. They make the most of their own experiences, whether good or bad. The advantage of being themselves is that they are original. There is no one like them. This makes whatever they do unique. (19)

021. We spend much of our lives not being who we really are. There are huge pressures on everyone to be someone else; to live up to others’ expectations . . . We lose the ability to be good at being ourselves, and we forget who we are.

022. Everyone needs to analyse and understand what makes them tick. Self-knowledge will help you to understand what you have to offer that’s special.

023. It is more important to be the best version of yourself than a bad copy of someone else. (21)

Coming soon . . .

Stop Doing. Start Thinking. Thinking Clearly Reduces Undesired Stress.