Anything You Want ~ by Derek Sivers
1. WWJD
2. WWYCD
3. WWYCS
4. Utopian Perfect-World Ideal
5. Most people don’t know why they’re doing what they’re doing.
6. Big dreams
7. Know your personal philosophy of what makes you happy and what’s worth doing.
8. Business – Make dreams come true for others and for yourself.
9. Business – Improve the world while improving yourself.
10. Business – Make a utopia perfect world.
11. You can’t please everyone, so confidently, proudly exclude people.
12. It’s a big world. Loudly leave out 99% of it.
13. 1% hears you. Excluding the other 99%, the people in that 1% will come to you because you’ve shown how much you value them.
14. Make yourself unnecessary to the running of your business.
15. The real point of doing anything is to be happy, so do only what makes you happy.
16. You don’t need money to start helping people.
17. Success comes from persistently improving and inventing, not from persistently promoting what’s not working.
18. I’ll set up my own online store.
19. Flat $4 cut.
20. Set up fee + flat $4 cut
21. When you say no to most things, you leave room in your life to throw yourself completely into that rare thing that makes you say, “Hell yeah!”
22. Saying yes to less is the way out.
23. Thrill your customers, they’ll tell everyone.
24. Be useful.
25. If you want to be useful, you can always start now.
26. Start small. But put 100% of your energy.
27. Execution is worth millions.
28. No big clients, just lots of little clients.
29. Please only the majority.
30. Wish her/him well.
31. Don’t think you need a huge vision. Just stay focused on helping people today.
32. Why you’re doing what you’re doing. Are you helping people? Are you happy? Are you happy? Are you profitable?
33. Create useful things.
34. Tao: Care about your customers more than about yourself, and you’ll do well.
35. Tao: Set up your business like you don’t need the money, people are happier to pay you. We want to give to those who give.
36. “We’ll do anything for a pizza.”
37. “Any special request?”
38. “Come on in, we’ve got plenty of room.”
39. To be, to have, to do.
40. Improvements, optimizations, and innovations.
41. “Wow! Look at this place! This guy has everything!”
”Yes, but I have something he’ll never have… Enough.”
42. The less I own, the happier I am. The lack of stuff gives me the priceless freedom to live anywhere anytime.
43. Pay close attention to what excites you and what drains you.
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